B2C Marketing Officer

Are you a dynamic marketing professional with a passion for the automotive and rental industry? Serasi Autoraya is seeking a highly motivated B2C Marketing Officer to join our team in Jakarta Timur. In this role, you will be the face of our car rental services, acting as a key point of contact for our customers. Your primary mission is to drive brand awareness and customer engagement through innovative marketing strategies.

Serasi Autoraya is a leading player in the automotive rental industry, offering a wide range of vehicles to meet diverse customer needs. With a strong commitment to customer satisfaction and a reputation for reliability, we are dedicated to providing exceptional service. As a B2C Marketing Officer, you will have the opportunity to work in a vibrant and dynamic environment, contributing to the growth and success of our company.

In this role, you will be responsible for creating and implementing marketing campaigns that attract and retain customers. You will use a variety of digital and traditional marketing channels, including social media, email marketing, and content marketing. You will also be involved in customer relationship management, ensuring that our customers have a positive experience with our brand.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to promote Serasi Autoraya's car rental services.
• Create and manage social media campaigns on platforms such as Instagram, Facebook, and Twitter.
• Design and distribute email marketing campaigns to engage with current and potential customers.
• Conduct market research to identify trends and opportunities in the automotive rental industry.
• Manage customer relationships and provide excellent customer service.
• Monitor and analyze marketing campaign performance using tools like Google Analytics and social media insights.
• Collaborate with the sales team to drive customer acquisition and retention.
• Stay updated with industry trends and best practices in digital marketing.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in B2C marketing, preferably in the automotive or rental industry.
• Proficient in using social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Experience with email marketing platforms like Mailchimp or Constant Contact.
• Strong understanding of digital marketing principles and strategies.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Familiarity with Google Analytics and other analytics tools is a plus.

🛠️ Keahlian

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